Dawn of the Squid was founded in 2018 by London singer songwriter Donald Newholm. It also features Dan Woods of Pig with the Face of a Boy, with whom Donald produced the acclaimed The Complete History of the Soviet Union video, which continues to get a million hits every year. Dawn of the Squid's sound is a humorous mix of jazz, psychedelia, folk, punk, funk, exotica, orchestral and circus music, drawing influence from artists such as Scott Walker, Tom Waits and David Bowie.